Asian Journal of Advanced Research and Reports

This research examines the complex dynamics of bullying and cancel culture within the Nigerian entertainment industry, focusing specifically on the impacts exerted by social media and socio-economic factors. Employing a mixed-method approach that incorporates thematic and sentiment analyses of academic literature spanning from 2015 to 2024, the study identifies a predominantly negative sentiment surrounding these phenomena. Detailed analysis reveals profound psychological impacts on celebrities, exemplified by increased instances of anxiety and depression. It also acknowledges the dual nature of celebrity influence, both as victims and perpetuators of online aggression, significantly shaped by their public interactions and media portrayals. The study further delineates how economic disparities heighten online aggressive behaviors, with specific cases illustrating how economic stress contributes to the virulence of online interactions among different socio-economic groups. In response, the study proposes several targeted interventions: the establishment of a comprehensive digital literacy program tailored for entertainment professionals, the creation of an entertainment industry ombudsman to adjudicate disputes, the development of an AI-powered early warning system for detecting potential harassment campaigns, and the implementation of a "Digital Wellness" certification for companies adhering to prescribed best practices in managing digital interactions. These recommendations are designed to not only mitigate the challenges identified but also promote a more resilient, ethical, and supportive entertainment industry in Nigeria. The paper discusses potential models for implementing, monitoring, and evaluating these measures to ensure their effectiveness and sustainability, aiming to forge a pathway towards substantial industry reform.