How does Digital Trust Make Up for the Digital Divide in Elderly Care Services
Ping Cai
Department of Marketing and Research Center for Big Data Marketing, School of Management, Qingdao City University, Shandong Province, China.
Tsaifa (TF) Yen *
Department of Marketing and Research Center for Big Data Marketing, School of Management, Qingdao City University, Shandong Province, China.
*Author to whom correspondence should be addressed.
Abstract
Under the double impact of aging and the digital divide, China is facing a severe pension problem. Promoting smart pension services can help solve this problem. This paper mainly discusses how to promote the use intention of intelligent elderly care service through digital trust. In this study, 403 valid questionnaires were obtained through questionnaire survey. The results showed that respondents' perceived ease of use of digital tools and applications significantly affected their digital trust and willingness to use them. However, considering digital trust, digital risk has no significant effect on willingness to use. This study suggests that strengthening the digital knowledge and skills of the elderly and strengthening their trust in smart elderly care services can help improve their willingness to use, and resolve the dual impact of aging and the digital divide.
Keywords: Willingness to use, digital trust, elderly care service, aging, digital divide