Asian Journal of Advanced Research and Reports

The purpose of this study was to determine the dimensions of Tangible, Emphaty, Reliability, Responsiveness, Assurance in the quality of public services of the student creativity development programme at the Academic Support Unit for Career Development and Entrepreneurship (UPA PKK) Gorontalo State University. This research uses a qualitative research approach. The data obtained includes primary and secondary data. Data collection techniques in this research are observation, interview, and documentation. The results showed that: (1) the Tangible dimension shows that the appearance of employees has not shown a professional appearance in serving, the comfort and completeness of the place of service has not given a good and adequate impression, (2) Emphaty shows that employees already have good attention in providing services but not maximally (3) Reliability shows that employees have not shown optimally or reliability in the use of technology and information system services, (4) Responsiveness shows that employees have been responsive in providing services but not yet effective, (5) Assurance shows that employees have provided guarantees in excellent service.