Consumers’ Sustainable Choice between Gas and Electric Scooter
Asian Journal of Advanced Research and Reports,
Aims: To investigate consumers’ sustainable choice behavior between gas and electric scooters, as predicted by consumers’ felt responsibility for sustainability anchored on norm activation theory.
Study Design: Quantitative research approach using cross-sectional online survey design.
Place and Duration of Study: The data came from faculty employees of a state university in the Philippines between August to September 2020.
Methodology: 109 responses from faculty employees were analyzed. Hypotheses were tested for regression using Jamovi.
Conclusion: This study added empirical evidence on the applicability of consumers’ felt responsibility for sustainability as a predictor of sustainable choice behavior and answered the call for more studies that would promote a better understanding of the concept of sustainable consumption. The findings provided important implications on how marketers and managers can promote pro-environmental products such as electric scooters and boost sustainable consumption among buyers in an identified community.
- Consumer felt responsibility
- norm activation theory
- sustainable marketing
How to Cite
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